We could say that Catherine was a brand we created from scratch, but that would not be true. Catherine was a project that arrived at Fog knowing very well how it wanted to be: without borders. After all, that’s how it all started.

And it’s working. With references and inspirations from all over the world, a lot of desire to grow and appear, we had the opportunity to create from the naming, to the definition of the concept, manifesto, brand, identity, line of communication, corporate trousseau, e-commerce site and the beautiful packaging for the Fine Teas.

We got confirmation early on that we and Catherine were right. In addition to the public’s interest and positive manifestation, there was a good coronation. The Columnists Award is one of the most traditional communication awards in Brazil, offered by the Brazilian Association of Marketing and Advertising Columnists (Abracomp). And months after the emergence of Catherine, at the 2018 Southern Region Columnists Award, we received Bronze in the Brand category.

This recognition says a lot about a branding work that Fog believes in. Every brand, regardless of segment and time in the market, can be a great brand. But, for that, you need to have well-defined purposes and values, real goals, a lot of love for what you do, and the main thing: a relationship of partnership and trust between client and agency.

The mark was bronze, but for us it is gold. And we believe in it a lot. Thank you, Catherine.

If you haven’t met Catherine yet, it’s only a matter of time. We’re sure you’ll hear and see a lot about her one day. But before that, you can check out a preview of how it all started. Just click here.