Parque das Aves is the largest bird park in Latin America, and also a Conservation Center for Atlantic Forest species. We started a 360 branding work at the beginning of 2013, with the park reaching an approximate mark of 430,000 visitors/year. In the first years, the exponential growth of visitors was remarkable, reaching 830 thousand visitors/year in 2017. The project involved strategic work, positioning and communication, involving all areas of the Park (internal and external). Signage with visitor journey and more than 300 signs, materials for store and restaurant that saw a 70% growth in sales, corporate trousseau, digital presence, communication line with advertisement, movies and much more. Parque das Aves is a case that talks about belonging, purpose and pride. And in 2019 it prepares news and much more work.