the culture of an organization is always born within it. Therefore, before making other people understand what we are and why we are here, it is important to have these concepts well defined for ourselves. our principles need to be clear inside and outside fog®. It is our values ​​that guide our journey towards excellence. 1 – we respect and work for people: it doesn’t matter who you are: customer, collaborator or partner. Our main value is to respect people, their time, their dedication, their history. That way, no one is ever greater than anyone else. Here equality, humility, patience, tolerance, empathy must prevail. And we do not participate in competitions, because our time belongs to those who value our work. 2 – we don’t take shortcuts and do what’s right: to make a country and a generation develop, you have to do what is right. You have to set an example. There is no way, friend of a friend, award-winning indication, courtesy, commission without transparency or obscure agreements. It’s no use complaining about corruption and committing small acts in everyday life that don’t match the discourse of a better country. So we just do what’s right. 3 – keeping the dream alive is part of the journey: when we are young, our dreams are many. And the claw even bigger. However, it is common to see some dreams put aside just when you have more experience. And we fight for the opposite. The greater the experience, the greater the dream must remain alive, as the journey is precisely to refine what we believe and where we want to go. Keeping the dream alive is part of making it happen too. 4 – we work hard and have fun in the same way:  it is possible to be totally committed, dedicated and focused on the results and the business strategy, keeping a positive spirit and having fun while exercising your best skills. 5 – we are grateful for all opportunities: no need to explain too much. Every day new opportunities knock on our doors. Sometimes to make us grow, sometimes to make us learn. And to be grateful is to see beauty in every activity. Knowing that many just as deserved to be where we are, and that must be honored.